Donut shop business plan

Donut Shop Business Plan Revised 4/23/23

donut shop business plan book
donut shop business plan book

The donut shop business plan & financial Pro forma is derived from a 2023 donut franchise I opened in Jacksonville, Florida—Cheer Donuts.

Experience Matters

Leverage my 3+ decades of experience. I believe my well-thought-out and written, donut shop business plan & Pro forma will guide you in making educated decisions, which is a recipe for success.

I am extremely passionate about helping others succeed in their donut business endeavors. My primary goal is to help you achieve the outcome you are seeking to achieve. This is achieved by the accompanying free zoom and/or phone consultation after you purchase and review the material—your success is my success!

Accurate Numbers

I offer a complete donut shop business plan accompanied by a donut business pro forma accurately reflecting projected profit and loss based on 2023 operating expenses for a donut business. I have successfully opened 4 donut franchises in 2022 alone and 2 donut businesses in 2023.

I know the numbers…

The above is complemented with up-to-date ingredient costs, operational costs, and P&L. We provide detailed costs per individual cake donut and yeast donuts made based on made-by-scratch donut recipes.

We even provide the the cost of goods (COGS) for breakfast sandwiches, coffee and espresso drinks formulated into a complete comprehensive Pro forma analysis.

Success Matters

We developed the donut business pro forma based on industrial standards, and we then determined vehicle capture rates of 1% of the proposed or recommended location of business. This ensures accurate monetization of primary and related products sold.


What’s Included:

Executive Summary

Financial Needs and Use of Funds

Business Overview

Products and Services

Team and Management

Strategy and Implementation Summary

Market Analysis/Trend

Competitor Analysis

Marketing Strategy

And so much more…


Basic Assumption

Startup Costs

Cost Of Goods (COGS)

Breakdown Operating Expenses

Projected Profit and Loss Statement

Projected Balance Sheet

Projected Cashflow Statement

Breakeven Analysis

Company Valuation

Payback Period

Sensitivity Analysis

Business Ratios

Complete Video Explainer Of Financial Proforma

Folks, there is no other donut shop business plan and matching financial Pro forma on the internet derived from actual donut shop businesses, fact!

Written By An Entrepreneur And Doughnut Shop Owner With Real World Experience As A Doughnut Business Consultant

Tailored Business Plan

This is the only doughnut shop business plan on the internet that addresses both the doughnut and coffee industry with analysis and statistics to support a complete doughnut shop business plan.

When combined with both the tailored written proforma, it is a blueprint to achieve financing!

Tailored Business Plan

This is the only doughnut shop business plan on the internet that addresses both the doughnut and coffee industry with analysis and statistics to support a complete doughnut shop business plan.

When combined with both the tailored written pro forma, it is a blueprint to achieve financing!


The Pro forma Details

Example: The table below assumes daily traffic of 15,000 per day (auto & pedestrian), a 1% capture rate, and 150 customers per day. Referring to our calculations for Average Customer Spending Mixture outlined below, we project $12.86 per customer on average and $1929 per day in revenue in Year one – month, one. Thereafter, we have assumed various monthly and quarterly growth rates that are footnoted below each “Revenue Detail” table below.

Friends, I want to prove to you that the information contained in the proforma that complements the donut shop business plan, is the most valuable information you can find on the internet today.

Watch the video below and decide for yourself if the information pertained in the donut shop business proforma that complements the accompanying donut shop business plan is not worth it’ s weight in gold. I PROMISE not to disappoint you.

COGS (Cost of Goods Sold) – The cost of ingredients and merchandise ordered for resale. The standard COGS for the donut industry is 39%. The higher COGS is due to the purchase of expensive premixes. From scratch donut making COGS should be around 30% or as low as 25%. A Donut and Espresso Business will have a lower COGS than others in the restaurant industry. Many full-service restaurants have a COGS as high as 60% (one of the reasons many restaurants have a low profit margin).

Everything is covered:

SG&A Expenses (Selling, General, and Administrative Expenses) – Operating costs other than COGS.

EBIT (Earnings Before Interest and Taxes) – Your revenue minus operating expenses.

Operating Margin – EBIT divided by total revenue. Convert to a percent.

Interest Expense – Interest paid on your loan.

EBT (Earnings Before Taxes) – EBIT minus interest expense

Taxes – Taxes are calculated as a % of your EBT. Tax rates will depend on your business structure. Is it a pass-through entity or a corporate entity? Pass through entities have their profits taxed at the applicable personal income tax bracket. Corporate entities are taxed at a flat corporate rate.

Net Margin – EBT divided by total revenue. Convert to a percent.

How It Works

You are not alone on your journey to enter the donut business. I will be there with you every step of the way.

I will personally be there for you long after you click the buy now button. I love this business and I am proud to be associated with fellow entrepreneurs.

Together we will implement your vision, ideas and formulate the mission statement of the business plan awhile leveraging my 3 + decades experience.

Over the duration of 14 days, the business plan will be delivered.

Get Started Today

Let us start with why you should go with me

I come with years of experience in business Consultancy and Plan writing, with 24 successfully completed donut shops and franchises and countless dozens of people I have assisted to enter the donut business. I have also helped clients take off their business and reach new heights by optimizing the strategy, research, and analyzing their market and competitive position, and create a clear and compelling business plan to articulate their opportunity to take the local donut market by storm.

donut shop business plan book
donut shop business plan book

If for any reason you are not happy with the donut shop business plan and pro forma . I will refund 100% of your money – No exclusions.

Lester Chastain


Interested in having a tailored written donut shop business plans & Pro forma.

Contact me for more information